Archive | Business Strategy

CME funding shifts unlikely to impact medical writers

Hi, all. Here is an interesting article posted about 3 weeks ago on the shifts in funding structure of CME http://www.ama-assn.org/amednews/2011/09/12/prl20912.htm  . Even though commercial support from pharma is declining, other sources (academic institutions, non-profits, and docs themselves) are making up the shortfall, and total CME revenue in fact rose 3% in 2010. This shift […]

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Working ON your business

The E-myth Revisited by Michael E. Gerber is one of the classic works in business writing. If you haven’t read it, I’d highly recommend it. It talks about working ON your business rather than IN your business. In freelance medical writing, that would mean avoiding getting bogged down in meeting never ending deadlines and spending […]

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Giving a client what they want

One of the best ways to impress a client (and get regular ongoing work from them) is to consistently give them what they want. This is a global rule that should be kept at the forefront of your mind as you engage in your day-to-day medical writing work. This is not a matter of giving […]

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Website benefits

My new website went up about 2 weeks ago. My old one was pretty amateurish, but it said what I wanted it to say, and I didn’t think having a new one would make all that much of a difference–not to the bottom line anyway. Let me tell you, the response to my new website, […]

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